Sometimes you get lucky. A number of years ago, a recommendation landed me in dental chair of Dr. John F. Rink. I quickly learned his enthusiasm and love of dentistry is only surpassed by his knowledge and skill. It was skill I needed thanks to a rather unfortunate incident that involved my purple Huffy with the banana seat.
One day , we sat down to talk about how we could let potential clients learn more about Dr. Rink and his practice. It seemed so clear. “You also teach at the Medical University, right?” I knew sharing a few moments in the classroom with him would speak volumes. This is a great example of using a mini-documentary to tell a much bigger story.